Sheila Butler once chose passion over pay—and spent years wondering if that decision quietly cost her hundreds of thousands of dollars. In this episode of My Favorite Mistake, the veteran CMO and …
Family, Tradition, and Mistakes: Joyce Nethery’s Bourbon Journey at Jeptha Creed
What happens when a “wrong” ingredient creates something unforgettable? Joyce Nethery, master distiller and CEO of Jeptha Creed Distillery, shares how a fortunate mistake led to signature bourbons—and …
Mistakes at Toyota and Distilling Whiskey: David Meier on Learning Without Blame
Former Toyota leader and master distiller David Meier shares how mistakes at Toyota—and later at a Kentucky distillery—shaped a no-blame mindset focused on learning, responsibility, and asking one …
How a Texas Bourbon Mistake Cost Thousands of Bottles—and Built a Culture of Trust
A Texas bourbon mistake cost thousands of bottles—but it also sparked lasting lessons about leadership, accountability, and learning from failure. In this episode of My Favorite Mistake, Mark Graban …




