Musician & CEO Steve Gerein Thought it Would Be Easy to Get His Band on the Radio

Musician & CEO Steve Gerein Thought it Would Be Easy to Get His Band on the Radio

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My guest for Episode #116 of the My Favorite Mistake podcast is Steve Gerein, a musician and entrepreneur.

He was previously the lead singer of the country band Aces Wyld and he is now the founder and CEO of SongShop, a platform that connects artists with independent songwriters, so they can turn their catalogs into profit via licensing opportunities.

In today's episode, Steve talks about how he thought it would be “sort of easy” to make it as a band, eight or nine years ago in Canada (where he still lives). We talk about that and how he started a company that utilizes his domain knowledge.

We talk about other topics including:

  • A band is like a startup?
  • It’s not happening — but why?
  • What tweaks can you make to the band?
  • Making music vs. the business of music
  • What are some of the opportunities to improve the model around buying or selling songs as a musician?
  • The average song that’s written earns just $43 — why is that, how does SongShop help?
  • Tools you can use when doubt and fear step in, and how to overcome them both in your professional and personal life?
  • Other episodes that came up:

Find Steve on Social Media:

Scroll down to find:

  • Video of the episode
  • Quotes
  • How to subscribe
  • Full transcript

Video:


Quotes

"I think my favorite mistake would be going into the music industry, starting a band and thinking that I would just have my songs on the radio."
"Just make sure in all of those difficulties or failures or mistakes... that you see them as a lesson and just keep moving forward. Because if you're learning something, are they really a mistake?"
"Don't be afraid to ask for help. Nine times out of ten, there's somebody that has been exactly where you are before. And they figured it out. And most people are more than willing to give advice and to lend a helping hand."


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Automated Transcript (Likely Contains Mistakes)


Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. His latest book is Measures of Success: React Less, Lead Better, Improve More. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. He also published the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus. He is also a Senior Advisor and Director of Strategic Marketing with the healthcare advisory firm, Value Capture.