Shutting Down a Business Was the “Best Worst Thing” That Michael Buzinski Has Done

Shutting Down a Business Was the “Best Worst Thing” That Michael Buzinski Has Done


Check out all episodes on the My Favorite Mistake main page.

My guest for Episode #167 of the My Favorite Mistake podcast is Michael “Buzz” Buzinski, the President/CMO of Buzzworthy Integrated Marketing.

Buzz is a lifelong entrepreneur, digital marketing thought leader, and best-selling author of his book The Rule of 26 For Service-Centric Businesses: Three Steps To Doubling Website Revenue. Check out his book's website.

Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to  reduce the prevalence of entrepreneurial poverty in the US. Michael is a 10 year Air Force Veteran who now mentors other vetrepreneurs through “Warriors Rising”, leads marketing workshops for the Small Business Administration, the Small Business Development Center in multiple states, and has presented marketing workshops for multiple Universities.

In this episode, Buzz shares his “favorite mistake” story about “the little coup” that took place at his previous company when he went on a trip to Italy to serve as a videographer instead because he had nobody else to send. While he was away, the electicity went out at the home office because somebody didn't pay the bill. Young employees “thought the company was going out of business” and that led to a lot of chaos… and his eventual decision to break up the company. Why was the “best worst thing” that happened to Buzz and how did he move forward in a better way?

We also talk about questions and topics including:

  • Why do you say you’re a failed musician? What happened?
  • Starving artist or musician… What does this phrase mean? 
  • What is the rule of 26?
  • Digital marketing mistakes??
  • Newest mistake that you’ve found?
  • Tell us about Warriors Rising
  • The only three key performance indicators (KPIs) you need to track when marketing your website?
  • How to get a free copy of his book:
    • Get a copy of his book, The Rule of 26 on Amazon in eBook or paperback.
    • He will send a free signed paperback copy to any listener who purchases his eBook from Amazon if they email him at with a screenshot of their purchase and the address they want the book sent to.

Scroll down to find:

  • Video of the episode
  • Quotes
  • How to subscribe
  • Full transcript

Find Buzz or his company on social media:

Watch the Episode:


"There are a lot of mistakes I made along the way. I can't say that they're all favorites, but there are definitely trajectory-changing mistakes that freed me to get me where I'm at today."
"The buck stops at the owner. Anybody who doesn't want to take responsibility for what happens within their company, regardless of the situation, should probably go get a job."
"The newest [marketing] trend is that people are suffering from the newest-shiny-object-itis. We have found ourselves looking for that next trick, instead of focusing on the fundamentals of marketing,"

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Automated Transcript (Likely Contains Mistakes)

Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. His latest book is Measures of Success: React Less, Lead Better, Improve More. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. He also published the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus. He is also a Senior Advisor and Director of Strategic Marketing with the healthcare advisory firm, Value Capture.