Scott Miller’s Favorite Messes (or Mistakes) in Executive and Marketing Roles

Scott Miller’s Favorite Messes (or Mistakes) in Executive and Marketing Roles


Check out all episodes on the My Favorite Mistake main page.

My guest for Episode #100 of the My Favorite Mistake podcast is Scott J. Miller, a long-time executive with FranklinCovey.

Scott is the author of books including Everyone Deserves a Great Manager, Management Mess To Leadership Success: 30 Challenges to Become the Leader You Would Follow, and his latest book, Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own).

He's also the host of the podcast, “On Leadership with Scott Miller,” where he has interviewed people including Adam Grant, Elizabeth Smart, John Maxwell, Matthew McConaughey, and Stephen M.R. Covey. 

In today's episode, Scott shares his favorite mistake, from his time as a Chief Marketing Officer and how being an “idea fountain” was a mistake, as he learned. We also get a bonus “favorite mistake” story about a marketing promotion gone wrong.

Other topics and questions:

  • Multipliers – his favorite leadership book either written – Liz Wiseman (or are we “diminishers”?)
  • How did you bring this up and resolve this with your team?
  • Questions that aren’t really questions?
  • Can you be an expert in everything? Safe to say, “I don’t know”??
  • The Speed of Trust – Stephen M.R. Covey
  • How important to you is “manager” vs. “leader”??
  • How do you define a “great” mangager in a nutshell?
  • On Leadership – guest messes?
  • McConaughey Greenlights book
  • The E.F. Hutton reference – example commercial

Scroll down to find:

  • Watch the video
  • How to subscribe
  • Full transcript

Watch the Episode:


"I said, 'Oh my gosh, I'm the idea fountain.' I'm the chief marketing officer. I believed at the time that my role was to be the smartest person in the room."
"And you got to be emotionally agile enough and intellectually nimble enough — and really self-aware enough — to realize, are there other ideas that that challenge yours now? And you aren't supposed to be the expert on everything."

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Automated Transcript (Likely Contains Mistakes)

Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. His latest book is Measures of Success: React Less, Lead Better, Improve More. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. He also published the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus. He is also a Senior Advisor and Director of Strategic Marketing with the healthcare advisory firm, Value Capture.