Angelo Ponzi Didn’t Do His Due Diligence on His First Business

Angelo Ponzi Didn’t Do His Due Diligence on His First Business


Check out all episodes on the My Favorite Mistake main page.

My guest for Episode #120 of the My Favorite Mistake podcast is Angelo Ponzi, Founder / President of the Ponzi Group (now called Craft Marketing Architects). Angelo is a fractional CMO, business advisor, marketing architect, keynote speaker, and author.

He's also host of the podcast called Business Growth Cafe.

In today's episode, Angelo shares his “favorite mistake” story about not doing his due diligence when he started a film production company that failed in eight months – and what he learned from this that helped him when he tried again. We also talk about the elephant in the room — his last name and the name of his firm.

We talk about that story and other topics including:

  • What does it mean to be a marketing architect?
  • Mistakes in understanding customers?
  • Marketing mistakes that you see and help people avoid? 
  • I love wine… can you tell us about the work you did with a wine brand to boost demand and sales?
  • The importance of testing ideas and marketing efforts

Find Angelo on Social Media:

Scroll down to find:

  • Video of the episode
  • Quotes
  • How to subscribe
  • Full transcript



On being named Ponzi: "I do use it to my advantage. Anytime I present, I use it... 'When you heard my name, raise your hands, how many people thought of the property scheme?' You know, I get a lot of laughs and smiles and giggles. It's my ice breaker." - Angelo Ponzi
Common marketing mistakes?"Six out of every 10 calls I get, they want to go right to tactics.Well, who are we targeting? What do we want to do? And, they're unclear." Angelo Ponzi
"Another mistake I've made over the years is, is not maintaining that network. You tend to work a job, you move to a job, you forget about the people that you're working with. And, so several times throughout my career, I've had to rebuild that network because I, frankly, I walked away from it when I didn't really need to — just stupidity." Angelo Ponzi

Subscribe, Follow, Support, Rate, and Review!

Please follow, rate, and review via Apple Podcasts or Podchaser or your favorite app — that helps others find this content and you'll be sure to get future episodes as they are released weekly. You can also become a financial supporter of the show through

You can now sign up to get new episodes via email, to make sure you don't miss an episode.

This podcast is part of the Lean Communicators network.

Other Ways to Subscribe or Follow — Apps & Email

Automated Transcript (Likely Contains Mistakes)

Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. His latest book is Measures of Success: React Less, Lead Better, Improve More. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. He also published the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus. He is also a Senior Advisor and Director of Strategic Marketing with the healthcare advisory firm, Value Capture.