Not Being Organized Around Customer Solutions: Cliff Bleustein, MD, MBA

Not Being Organized Around Customer Solutions: Cliff Bleustein, MD, MBA

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My guest for Episode #86 of the My Favorite Mistake podcast is Cliff Bleustein, MD, MBA, the Global President and CEO at AposHealth. Read his full corporate bio here.

Dr.Bleustein graduated from the Medical College of Wisconsin and completed his internship at the New York Hospital Medical Center of Queens. He later completed his residency in urology at Montefiore Medical Center. He went on to private practice Urology and became a board-certified Urologist. Dr. Bleustein earned a bachelor’s degree in science from the University of Wisconsin, Madison. He also received an executive master’s degree in business administration from NYU Stern School of Business where he now teaches Healthcare Economics as an Adjunct Professor.

In today's episode, Cliff tells a “favorite mistake” story about his time at a previous company. What happened when they realized that they were organized around technologies, but the customers wanted solutions. How did the company get to be that way and why did nothing change?

Other topics and questions:

  • Tell us about AposHealth — who are the customers?
    • Did your favorite mistake help you here?
  • Mistakes in healthcare? Openness about talking about mistakes?
  • Why does it take 17 years to adopt new technologies?
  • Creating a blame free culture in medicine? In sales?
  • As a CEO, what's your view on learning from mistakes?
  • Insights into growing a global medical organization?

Scroll down to find:

  • Video of the episode
  • How to subscribe
  • Full transcript

Watch the Episode


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Automated Transcript (Likely Contains Mistakes)


Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. His latest book is Measures of Success: React Less, Lead Better, Improve More. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. He also published the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus. He is also a Senior Advisor and Director of Strategic Marketing with the healthcare advisory firm, Value Capture.