Focusing on the Work More Than the Relationships: Ahmed Aref

Focusing on the Work More Than the Relationships: Ahmed Aref


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My guest for Episode #68 is Ahmed Aref, a global leadership coach, speaker, and strategic partner. He is an Egyptian currently living in Saudi Arabia, so he is my first connected with either country. He is CEO of CorpoCure, which produces the “Values & Leadership Podcast” and I was his guest there for Episode 11.

He is also an Associate Coach with Global Coach Group and Ahmed is an Executive and Team Coach with Marshall Goldsmith Stakeholder Centered Coaching. You can learn more through his LinkedIn page and his YouTube channel.

Questions and topics include:

  • What was Ahmed's favorite mistake?
  • Why was he excluded from a key meeting?
  • What happened with Ahmed focused more on the work instead of also focusing on relationships?
  • Why is it important to spend time on those relationships?
  • How can we give honest feedback with Emotional Intelligence?
  • What mistake did Mark make but then NOT edit out from the recording?
    • Not editing it out was an intentional choice, not an oversight…

Scroll down to find:

You can listen to or watch the episode below. A transcript also follows lower on this page. Please subscribe, rate, and review via Apple Podcasts or Podchaser! You can now sign up to get new episodes via email, to make sure you don't miss an episode. This podcast is part of the Lean Communicators network.

Watch the Episode:


"Because I was very much focused on the work, on the task. I didn't give the relationship its due investment in time."
"When we try things and we do not succeed, this is not a failure. Actually, this is an opportunity for learning and for growth."

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Automated Transcript (Likely Contains Mistakes)

Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. His latest book is Measures of Success: React Less, Lead Better, Improve More. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. He also published the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus. He is also a Senior Advisor and Director of Strategic Marketing with the healthcare advisory firm, Value Capture.