Film Producer, CEO, and Creativity Expert, Nir Bashan

Film Producer, CEO, and Creativity Expert, Nir Bashan

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My guest for Episode #88 of the My Favorite Mistake podcast is Nir Bashan, CEO & Founder of The Creator Mindset, LLC.

Nir is a world-renowned creativity expert. He has taught thousands of leaders and individuals across the globe how to harness the power of creativity to improve profitability, increase sales and ultimately create more meaning in their work. Nir has worked on numerous albums, movies, and advertisements with famous actors and musicians ranging from Rod Stewart to Woody Harrelson.  His work on creativity has won a Clio Award and was nominated for an Emmy.  

As founder and CEO of The Creator Mindset Consulting, his company produces workshops, consulting, coaching and keynote speaking engagements at conferences and corporate events. His clients include AT&T, Microsoft, Ace Hardware, NFL Network, EA Sports, and JetBlue.

His book The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability, which has been translated into two languages, was released worldwide by McGraw/Hill business in August of 2020.

In today's episode, Nir shares his “favorite mistake,” which involved his film production company that released a documentary film (“The Kitchen“) that did well… but then went out of business. Why was it a problem to rest on their initial success? Why did it “work for a while” before “tanking”?

Other topics and questions:

  • Applying those lessons from your experience to your current business?
  • Takeaway – “I don’t sell anything anymore”
  • Why he does more listening now
  • Can you have a process for being creative?
  • It’s a tool to use, not a gift?
  • Prof. Amy Edmondson, in her blurb for your book, makes reference to “using mistakes to learn fast” — tell us more about that…
  • Look at the mistake in a positive way

Scroll down to find:

  • Video of the episode (partial)
  • How to subscribe
  • Full transcript

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Automated Transcript (Likely Contains Mistakes)


Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. His latest book is Measures of Success: React Less, Lead Better, Improve More. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. He also published the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus.