Jonathon Hensley on Confusing Goals With a Clear Strategy and Path for Success
My guest for Episode #9 is Jonathon Hensley, the CEO and Chief Creative Offer at Emerge Interactive, where he works with clients to transform business strategies, user needs and new technologies into valuable products and experiences. He is also author of the upcoming book, Alignment — and you can register to get a free digital copy here when it launches.
In this episode, we talk about lessons he's learned in consulting with clients, in particular how w broad goal doesn't always lead to a clear cohesive vision for exactly where you're going and exactly how you're going to get there. How can we turn “great intentions” into meaningful progress?
“[In times like these], you need to be really clear and be diligent and stay the course on your vision. But know that you're going to have to keep adjusting on how you're going to get there and be adaptable and resilient, which everybody is being forced to do right now.”Jonathon Hensley
You can listen to or watch the episode below. A transcript also follows lower on this page.
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