Jonathon Hensley on Confusing Goals With a Clear Strategy and Path for Success

Jonathon Hensley on Confusing Goals With a Clear Strategy and Path for Success

My guest for Episode #9 of the My Favorite Mistake podcast is Jonathon Hensley, the CEO and Chief Creative Offer at Emerge Interactive, where he works with clients to transform business strategies, user needs and new technologies into valuable products and experiences. He is also author of the upcoming book, Alignment — and you can register to get a free digital copy here when it launches.

In this episode, we talk about lessons he's learned in consulting with clients, in particular how a broad goal doesn't always lead to a clear cohesive vision for exactly where you're going and exactly how you're going to get there. How can we turn “great intentions” into meaningful progress?

“[In times like these], you need to be really clear and be diligent and stay the course on your vision. But know that you're going to have to keep adjusting on how you're going to get there and be adaptable and resilient, which everybody is being forced to do right now.”

Jonathon Hensley

You can listen to or watch the episode below. A transcript also follows lower on this page.

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"[It's a mistake] when goals do not provide a clear cohesive vision for where you're going and how you're going to get there."

"I think the first and foremost [lesson] is really making sure that you don't skip the due diligence of, of mapping the current state."

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Automated Transcript

Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. His latest book is Measures of Success: React Less, Lead Better, Improve More. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. He also published the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus. He is also a Senior Advisor and Director of Strategic Marketing with the healthcare advisory firm, Value Capture.