Donnis Todd and Dan Garrison on Their “Favorite Mistakes” in Making and Selling Texas Bourbon Whiskey

Donnis Todd and Dan Garrison on Their “Favorite Mistakes” in Making and Selling Texas Bourbon Whiskey


Check out all episodes on the My Favorite Mistake main page.

We have two special guests from Garrison Brothers Distillery joining us for Episode #11 of the My Favorite Mistake podcast. They are Dan Garrison, founder and CEO of the distillery and Donnis Todd, their master distiller.

I've known Dan and Donnis since I first had the chance to visit their distillery in Hye, TX back in 2013 as part of an MIT alumni group visit. I've visited many times and I've volunteered as a bottler, as I've blogged about. I love the people, the place, and the product — their Texas Straight Bourbon Whiskeys, many of which are award winners.

In the episode, Donnis tells a story about a time when he let some whiskey age one year too long… and what he learned from the mistake (and how Dan handled it). Dan talks about a mistake he made with one of their key national retailer relationships and what he learned from that. They both talk about how they've created a culture of “fessin' up” to mistakes when you make them and why that's so important to their company.

You can listen to the episode below. A transcript also follows lower on this page.


Subscribe, Support, Rate, and Review!

Please subscribe, rate, and review the podcast — that helps others find this content and you'll be sure to get future episodes as they are released weekly.

Automated Transcript

Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. His latest book is Measures of Success: React Less, Lead Better, Improve More. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. He also published the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus. He is also a Senior Advisor and Director of Strategic Marketing with the healthcare advisory firm, Value Capture.