Donnis Todd and Dan Garrison on Their “Favorite Mistakes” in Making and Selling Texas Bourbon Whiskey
I've known Dan and Donnis since I first had the chance to visit their distillery in Hye, TX back in 2013 as part of an MIT alumni group visit. I've visited many times and I've volunteered as a bottler, as I've blogged about. I love the people, the place, and the product — their Texas Straight Bourbon Whiskeys, many of which are award winners.
In the episode, Donnis tells a story about a time when he let some whiskey age one year too long… and what he learned from the mistake (and how Dan handled it). Dan talks about a mistake he made with one of their key national retailer relationships and what he learned from that. They both talk about how they've created a culture of “fessin' up” to mistakes when you make them and why that's so important to their company.
You can listen to the episode below. A transcript also follows lower on this page.
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