C-Level Execs Rolly Keenan and Mike Geller Both Learned From Mistakes

C-Level Execs Rolly Keenan and Mike Geller Both Learned From Mistakes


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My guests for Episode #102 of the My Favorite Mistake podcast are two C-level executives from Tegrita, a marketing technology, strategy, and consulting firm based in Toronto. They are Rolly Keenan (Chief Revenue Officer) and Mike Geller (President and Chief Technology Officer) and they're two of the three authors of the book CMO to CRO: The Revenue Takeover by the Next Generation Executive.

In today's episode, Rolly and Mike share their own separate “favorite mistake stories” from the consulting realm — related to Mike giving time away for free and how quitting a job helped Rolly be more authentic. We also chat about their book, their firm, “marketing automation,” and some mistakes that people make in that endeavor.

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"As a consultant, again, it's my time. It's my ideas that drive my value. So I can't give that away for free because it ends up shooting me down."
"She got done with a presentation to me and she said, 'What do you think?' And I said, 'I quit'" It was a very strange feeling — I just knew the answer. I quit."

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Automated Transcript (Likely Contains Mistakes)

Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. His latest book is Measures of Success: React Less, Lead Better, Improve More. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. He also published the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus. He is also a Senior Advisor and Director of Strategic Marketing with the healthcare advisory firm, Value Capture.