Being Defensive When Disagreeing With Marketing Clients: Swire Ho

Being Defensive When Disagreeing With Marketing Clients: Swire Ho

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My guest for Episode #55 of “the My Favorite Mistake” podcast is Swire Ho, Director of Sales & Marketing, Garuda Promo and Branding Solutions. He is also an Ambassador for the Los Angeles Area Chamber of Commerce.

Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. 

Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a SCORE Award in 2009, for small business success. His business eventually grew so popular, he sold it in 2013 to focus exclusively on the promotional product industry.

Swire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature. 

Today, we talk about Swire's “favorite mistake” and topics and questions including:

  • How did he work to be a better listener and to not get defensive when disagreeing with clients?
  • How and why is he “constantly working on this”?
  • How did pivot during 2020 and the pandemic to branded masks and other products?
  • What are some common marketing and promotions mistakes?
  • Why don't you have to spend money to impress somebody?
  • Other social profiles:

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  • Video player
  • Enter to win books from other guests
  • Quotes
  • How to subscribe
  • Full transcript

You can listen to or watch the episode below. A transcript also follows lower on this page. Please subscribe, rate, and review via Apple Podcasts or Podchaser! You can now sign up to get new episodes via email, to make sure you don't miss an episode. This podcast is part of the Lean Communicators network.

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Quotes:

"So instead of listening, I probably lost clients that way, because I might win the conversation, but then I lost a client."



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Automated Transcript (Likely Contains Mistakes)


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Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. His latest book is Measures of Success: React Less, Lead Better, Improve More. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. He also published the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus.