Seeking Answers From Outside Herself: Lisa Winneke of “The Good News Guide”

Seeking Answers From Outside Herself: Lisa Winneke of “The Good News Guide”


Check out all episodes on the My Favorite Mistake main page.

My guest for Episode #93 of the My Favorite Mistake podcast is Lisa Winneke. An expert in self-empowerment, Lisa knows all about leadership, growth, and love and she helps people become the most trusted person in their client's, companies, and families lives. She is the founder & host of “The Good News Guide,” which can be found on YouTube and as a podcast.

In today's episode, Lisa shares her “favorite mistake” story about a theme of looking outside of herself for answers to life's questions. Why did she say she “didn't even know who I was”?

Other topics and questions:

  • Being afraid of making mistakes
  • Mark Pett’s book –> His episode
  • A mistake to watch too much mainstream TV news?
  • Working with individuals now, also CEOs and leadership teams
  • Her new membership program, working with individuals now, also CEOs and leadership teams

I've lost my voice due to allergies, so I want to thank my wife for bailing me out, again, by serving as an announcer for this episode.

Scroll down to find:

  • Watch the video
  • How to subscribe
  • Full transcript

Watch the Episode:


"I found that the news was not something that actually expanded and inspired and empowered me. It did the reverse, it made me feel afraid of life."
"And because I was so afraid of making a mistake, I continuously sought guidance, coaching, all of it from people outside of me, to the point that I made mistake after mistake."

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Automated Transcript (Likely Contains Mistakes)

Announcer (0s):
Episode 93, Lisa Winneke, creator of The Good News Guide.

Lisa Winneke (7s):
My greatest mistake was that I sought guidance, information… the questions that I was asking, I, I sought it from people outside of me.

Mark Graban (23s):
I'm Mark Graban. This is My Favorite Mistake. In this podcast, tou'll hear business leaders and other really interesting people talking about their favorite mistakes because we all make mistakes, but what matters is learning from our mistakes instead of repeating them over and over again. So this is the place for honest reflection and conversation, personal growth and professional success. Visit our website at

Announcer (52s):
For links, show notes, and more, go to

Mark Graban (1m 1s):
Hi, everybody. Welcome to my favorite mistake. I'm Mark Graban. Really happy to be joined today by Lisa Winneke. And before I introduce Lisa, let me first off say thank you. And how are you today?

Lisa Winneke (1m 14s):
I'm great. And thank you for having me on your show. I love, I love being in conversation about all things that we're going to be in conversation about today. So yeah. Thank you.

Mark Graban (1m 26s):
And where are you joining us from listeners? I'm sure are wondering

Lisa Winneke (1m 30s):
I'm from Melbourne Australia. So I'm in your future, Mark.

Mark Graban (1m 37s):
Happy Tuesday morning to you, Lisa.

Lisa Winneke (1m 41s):
Thank you.

Mark Graban (1m 41s):
So Lisa, when a case is an expert in self-empowerment, she knows all about leadership and growth and love, and she helps people become the most trusted person in their clients or their companies or their families lives. Her website is LisaWinneke.Com. I'll make sure that there is a link to that in the show notes. And she has also founder and host of something called The Good News guide. So we'll learn more about that today. It is a podcast and a YouTube channel. So maybe first off, before we get into to mistakes, the name, The Good News Guide, that's something we could all use more of good news, right?

Lisa Winneke (2m 23s):
Mm. So do you want me to, just to do a quick backstory as to how that came about? So it, it was, it was it, the seed was actually planted about eight or nine years ago when I stopped watching mainstream news, I made a deliberate decision that because I was working through healing, my own sense of self, I became very, very open to energy. And I found that the news was not something that actually expanded and inspired and empowered me. It did the reverse, it made me feel what afraid of life. So I made a very deliberate decision. I had three boys at the time. A lot of people questioned my choice to do so, but along the way, I started to create much more mindful, deliberate ways of where I put my attention and energy.

Lisa Winneke (3m 11s):
And so start of last year before co before we even really knew about COVID, I went and did an intuitive one week training and something that dropped in during this training was the seed that I planted eight or nine years ago. And I thought, why can't somebody, why can't somebody create news that leaves us more expanded? That provides information that opens our minds to things that we may not be aware of. Say for me, growing up, I wasn't aware of all the things that I now teach and what I do in the world and actually had us connected more deeply to our hearts in order to lead from that place. So it dropped in whilst I was doing this sort of journaling and it was, it was a show and it was came about, but it was the good news, more so good use that was new and noteworthy information to the masses, as opposed to a good news story, the way that we might think.

Lisa Winneke (4m 3s):
So, yes, I sprinkled the show with those sorts of stories, but in all of it, it's small about the transformation that can occur through the teachers that I bring on the coaches and experts, which essentially are all good news stories, because really what it all comes back to the good news is, is that it's all inside of us, that everything we seek, every bit of every question that we ask it resides inside of us. So

Mark Graban (4m 31s):
That's, I think that's a really interesting, that's an, that's a powerful statement. I think we'll, we'll come back to that later on in the podcast and, and talk a little bit more about The Good News Guide. So I've deviated a little bit from the roadmap that I usually take in the episodes here. Normally we jump right in and ask the question. So Lisa, we've gotten to know a little bit about you here, but looking back, what's your story? What is, what's your favorite mistake?

Lisa Winneke (4m 60s):
Hmm. So it ties actually not even realizing it ties perfectly back into what I was just sharing about everything resides within us. So my greatest mistake is not one mistake. It's not a specific mistake, the way I've listened to some of your, the other people that you've had on your show. The, my greatest mistake was that I sought guidance information. The questions that I was asking, I sought it from people outside of me that I had no connection to my intuition, no connection to my highest self, no connection to the wisdom that resided in me.

Lisa Winneke (5m 42s):
And because I was so afraid of making a mistake, I continuously sought guidance, coaching all of it from people outside of me, to the point that I made mistake. After mistake, I went, I went down different paths that actually weren't in alignment with who I was they're in alignment with the perceptions of those people around me, of what they thought based on their life experiences, based on their belief systems. So it meant that for many, many, many years, I did things I did. You need degrees that weren't in alignment with me. I started businesses that weren't in alignment with who I really was.

Lisa Winneke (6m 24s):
I was doing things according to what other people saw in me.

Mark Graban (6m 30s):
And I mean, looking back, when did you really, I guess, discover that pattern of mistakes, that pattern of looking to others for guidance or ideas or doing things that others might approve of?

Lisa Winneke (6m 45s):
Hm. So mark it's, I can't say it was any one time, but I've been on this trajectory for the last 14, 15 years coming back to self because I was so disconnected, just a bit of a backstory. I had suffered from depression and anxiety and eating disorder for two decades. I didn't even know who I was. So it took a time of coming back to knowing who I was in order to then build up a more trusting relationship, which is ongoing market. It's not like it just, it shows up, but developing a deeper relationship with self and understanding of who I was, what made me tick, what lit me up, what had me, you know, getting up in the morning and feeling full of life.

Lisa Winneke (7m 26s):
It was a process of coming back to me in order to then trust me in making the decisions, rather than again, asking somebody outside of me. And sometimes it was people that I didn't even trust, but I gave them my power. So more so I would say in the past three to four years, two, maybe even three years, to be honest, have I really, am I really anchoring into knowing and trusting my intuition, knowing that I need the space, the quiet space to stop the mental chatter, which would have me then seeking guidance for somebody outside and to come inside and to give myself the space to ask those questions.

Lisa Winneke (8m 11s):
Has that

Mark Graban (8m 12s):
Changed the way that you work with others as a coach? Did you find others maybe looked to you, they look to Lisa for outside perspective. Have, have you, I know you've been working on figuring out knowing yourself, are you helping others find themselves in a similar way?

Lisa Winneke (8m 33s):
I think the greatest thing that I believe, you know, I think of it as a mother as well is to be an example of what that looks like to lead from the inside out. And so I know in the way that I show up in the way that I communicate, cause that's one of my gifts is communication is the way I show up and communicate is demonstrated, demonstrates that I live from that place. That I'm not, I understand now that there's nothing to fix that actually everything is inside me and all the information, all the wisdom, anything that I've ever wanted. It's a matter of noticing when I'm looking outside to turn the mirror back in and to go inside and to ask those questions, as I said, so, you know, I am a, I'm also one of the things I'm really conscious of is I am a, I'm a nurturer, you know?

Lisa Winneke (9m 26s):
And so it's easy to fall into the trap of, of being connected to nurturing another because we feel that that, that makes us lovable understanding that that each person is on their own journey. And the greatest thing I can do is show up as me and remind them that their power resides inside of them, that they have everything that they need, that they are perfect and whole and complete as they are. And that, yes, I'm willing to guide them. But really what I'm doing is guiding them back to self.

Mark Graban (10m 2s):
And this idea of, you know, what we're looking for, whether that's personally or professionally the same idea as you've articulated, it resides within us that applies sort of equally across different aspects of life, everything.

Lisa Winneke (10m 20s):
And, you know, it's, it's so interesting that because, you know, I, I feel like I'm deepening again, this relationship with self I'm being called to go in and give myself everything I need rather than receive it from the external world, whether it's validation, that's something that I've been addicted to needing to be validated. So understanding that I need to validate me more, that I need to celebrate me more. And in doing that, yes, it's an added bonus. If somebody does that or responds or engages in what I'm offering, but ultimately I'm being called to deepen that relationship with self. Because when we, again, when we're looking outside of us, it's because we feel we're coming from a place of lack that we don't think that we have everything inside of us.

Lisa Winneke (11m 7s):
So did that answer your question? Yeah, yeah,

Mark Graban (11m 10s):
Yeah. I think, and I'd like to go back a little bit. You were talking earlier about, you know, thinking that, you know, you, you had been afraid of making mistakes and I think that's maybe an interesting thing to ask you to, to elaborate on one of my guests from the podcast here, his name is mark pet and he was the author and illustrator of a children's book called the girl who never made mistakes. And this little girl, you know, it was in elementary school is afraid of making mistakes. And she has a lot of anxiety about that. And as the story moves along, she makes a big kind of silly, embarrassing mistake at a talent show in front of her school.

Mark Graban (11m 53s):
But she comes that realizing, you know what, everyone still loves me and, you know, like she made a mistake and it wasn't the end of the world. So, you know, encourage people to check out that episode because I think it's just, I think it's powerful to explore. I mean, what's your perspective, Lisa, on thinking about being afraid of making mistakes?

Lisa Winneke (12m 16s):
Well, there's a couple of things that just came through, but firstly, what's my take on, well, what I now know, even just talking through this word of mistakes is that there was actually, if we look back and I, and I trust actually that I am exactly where I am and I need to be, there was never actually a mistake. That was my perception of seeing it as a mistake because had I not have made those mistakes, mistakes, I would not be the person that I am now. You know, some of the things like if I go way, way, way back, the reason I was so afraid of making mistakes again in verdict comments was because I had a very tumultuous upbringing.

Lisa Winneke (12m 59s):
When I was young. I was asked to leave to private, to the best private girls schools in Melbourne at the age of 15 and 16. So I was so afraid of failure because that was the thing I grew up being told that I was a loser and I was a failure. So that was so imprinted in my being that I then did everything that I could to try to avoid making another mistake. But now sitting here, mark, I do not regret for a moment because they shaped me into being the person that I am. I have deep compassion for people that are rejected potentially by society, which is what happened for me, deep passion.

Lisa Winneke (13m 41s):
I have a value of forgiveness as a result of being wronged. And again, being rejected, I have such a deep value of forgiveness that people can have a second, 10th, 20th, 30th chance if they're willing to yeah. To come back and own whatever it is and to take responsibility for whatever part they played in the mistake or the failure. So I may not have answered your, I think I have answered your question. So that's my take is that really, really get it on a visceral level, that everything is always working for us. Even if we see it as a mistake at the time, there is a gift. If we can get the wisdom from these perceived mistakes, if we can take the wisdom and integrate it into who we are that then becomes, we become, it becomes part of who we are as long as there's not the emotional ties to the mistake.

Lisa Winneke (14m 39s):
And that's that's, I think the thing that I've now spending more and more time in the past four or five years is breaking the chains to the emotional addiction of these perceived mistakes.

Mark Graban (14m 50s):
So what I hear you saying, and me, if I'm, if you're let me know if you disagree, but what I hear you saying is there's a time to let go of mistakes and not agonize over them, or keep thinking about them in a way that, that say perhaps haunts us, but to, to reflect and to learn and to realize that choosing the wrong university major in some way shapes who you are today.

Lisa Winneke (15m 18s):
Mm mm. Because as our adult self, I may sit in here as a 49 year old woman. I can go back and I can see what was going on with deep compassion for the 15 year old girl that was making the unconscious choice to be rebellious, which would then lead to her being asked to leave school. Now I can see that and I can have deep compassion now, deep compassion for her then allows me to sit here as a deeply compassionate woman for my family, for my partner, for the people that I work with because it Springs from self, the importance of going back to these pivotal times that we perceive as mistakes or failures, the power is in going back into them, not to dredge up the pain of them, but to get the wisdom and the gifts.

Mark Graban (16m 9s):
And that's what we're trying to do here on this podcast series. And sometimes people misspeak and they'll say my biggest mistake. I'm like, wait a minute. That's, that's different. A favorite mistake is something that's not, you know, especially with the passage of time, it's not so traumatic to think about and talk about and bring up and, and appreciate that. Put us in a place where, where we are now. And to be thankful for that, I guess,

Lisa Winneke (16m 38s):
I mean, just something there's just dropped in then where you were when you were just saying that, is that, you know, I, I made a choice two years ago to leave a 20 year marriage with three kids. And the fear that came up because of the past conditioning of being fearful of making a mistake and then regretting it, and then it being too late to turn back and resolve it. But it was, it's so incredible when the, the more you can make choices from the inside, out from your inner wisdom and back yourself, the more you know, that it's basically the more connected you are with yourself, you make the choices from that place, and they're always working for you, whether you can see it at the time or not.

Mark Graban (17m 29s):
. And so when you talk about, you know, looking inside for the answer, I've had some other guests talk about intuition. You mentioned that word earlier. Okay. Could you maybe share a little bit more about getting in touch with your intuition and not being afraid to listen to that, that quote unquote gut feeling that says I should do this, or I should not do this. And we second guess ourselves. And how do you get more in touch with intuition

Lisa Winneke (17m 59s):
Practice? Simple simply that's the it's it's cultivating because we're born intuitive beings. We're not born with our thoughts and our feelings we're born. W w we're born into this world highly connected to our intuition and intuition. Isn't just for me and not for you, it is available to all of us, but it's coming back to self first and then practicing, cultivating our intuitive muscle. And so when I did this intuitive training a few years ago, what I really got is that when we're in our thoughts and our feelings in our senses, we're very narrowed in our vision. How do we get beyond our thoughts and senses?

Lisa Winneke (18m 40s):
How do we do that? Well, we need to get back into a, the way that I do it is to come back into like a childlike state being in awe and wonder and stepping into a greater space because kids are so connected where I'm beyond my thoughts and feelings. And then I might ask, pose myself a question and then check in. But if I'm not in a state of childlike wonder, then I'm in my adult self looking through my past lens. I pass beliefs. We check my current beliefs, my thoughts, my feelings, which are all have us anchored to the past. So we have to get beyond our thoughts and feelings to actually be able to listen.

Lisa Winneke (19m 22s):
And for me, listening is, you know, I don't see visions. I mean, I sometimes do, but mine is very in my body. Like I am now know that I get my answers. Some people take time to get their answers. They ask a question and it'll come through for me, it's instant. I ask a yes, no question. And because of the way I'm designed, I don't know if you've done any work in human design, but my human design is that I have a, you know, I have an instant, a yes, and my body responds to that. So now I'm cultivating a deeper trust. And in fact, I would say more often than not, I do trust that.

Lisa Winneke (20m 5s):
Yeah. Because I practiced on small things, you know, it wasn't like the major decisions. It was the small, you know, it might be, you know, and it is, it's a yes or no question. It's do I want to have tacos for dinner? Sorry. I dunno. Just pull that because that's something somebody said and, and straight away, I know it's a no, actually, it's a really interesting topic, Mark, because I have built The Good News Guide using intuition.

Mark Graban (20m 34s):
No, I was just asking you to tell us more about that. And I made the mistake of cutting you off inadvertently. No.

Lisa Winneke (20m 40s):
So what I discovered in this Intuit intuitive training is that when we have a vision for our future, normally we're operating from the orientation of I am here. And my vision is in the future. When we're operating from here, looking at the future of a vision, we are still coming through. We're still coming up with how, how to get there, which is based on our past and our current thoughts and feelings. There's no intuition at play because we're looking towards it, working out how are going to get there when we step into the vision. So for me, it was creating a show that would help raise the frequency of the planet, the consciousness of the planet.

Lisa Winneke (21m 25s):
Now, from where I'm sitting to the fact, I had no show, no podcasts, no nothing. It's a big leap. And a lot of people that stops them from taking the steps, because it just feels too far away with your intuitive process. You step into the vision, which I do every single day and feel what it's going to feel like when I have that show. What are the types of people that I'm going to be in contact with that I'm going to be in conversation with? How are people going to be transformed and effected and influenced and inspired by the conversations, how they are going to feel as a result of tuning in to the conversations. And then I look back at the current reality, basically where I am now and intuitively ask.

Lisa Winneke (22m 10s):
What's the next step that led me from where I was one step closer to my vision, beyond my thoughts and feelings and the thing with it, the intuitive process is often, it doesn't make sense. For example, doubts, being something that shows up a lot for me. So it might be that I'm standing in the vision and I look back and I see that the most thing that's just raising its head is there is so much doubt that is there. So the next step might be to become super aware and conscious when I am in doubt, no, that it's something that my body has been addicted to for a long time.

Lisa Winneke (22m 53s):
I don't need to try and work it out. Then refocus my attention and my energy on the vision of what I'm creating. It might be that that might be the next step. Something to break the passion, the cycle of that,

Mark Graban (23m 10s):
Right. I'm smiling because what you're saying there really reminds me of some connections back to my professional world, which, which draws on a lot of times on lessons from the Toyota motor motor corporation. And they there's a thought process when it comes to problem solving. That's often referred to as Toyota kata, K a T a, which is a Japanese word that basically means routine or pattern. And the problem solving process that's taught there is similar to what you were saying. We don't need to have the answer right now, but we can define they'll use the word challenge.

Mark Graban (23m 51s):
Why, where are we trying to reach then kind of frame. What's the next small experiment, the next small step that we could take and the way you explaining it, we can kind of, I could see the connection to try to look backward of, well, what, what experiment, what thing would we have to try next? We don't know the answers, but we can figure it out in this sort of iterative experimental sort of way. So I think it's interesting. I hear you articulating, I don't feel like I'm articulating it well, but I hear you saying something that's familiar to me coming from a different place.

Lisa Winneke (24m 25s):
I think the key thing is what you talked about. It's where you're standing. Are you standing in the vision of, let's say what you're sharing is there as a challenge that comes up, if you're standing in the vision, the end result of this challenge being resolved, and then you look back at the current reality of the challenge, that's where you can, that's when we're intuition gives rise to that next step, that next experiment, and it is, it's a micro step. It's taking you one step closer to resolving the challenge or for me one step closer to creating, to be not, to not to creating, but to living the vision of what I have in my mind, in my heart.

Mark Graban (25m 4s):
And I think that I was just thinking back to again, this Toyota kata process where someone's got to decide what's that next thing it could be intuition, but we're going to try this next. Why? I don't know. It feels like the right thing to do. That could happen.

Lisa Winneke (25m 19s):
Totally. It can be anything. It can be. I need to go for a walk in nature because I'm on grounded and I'm in my head and I actually need to get back into my body to feel what's the next step or to care for my mind and body. I need to do something. I need to go and have a drink. I need to, I need to rehydrate my body because it's an intuitive process. It often doesn't make sense. Awesome.

Mark Graban (25m 44s):
But sometimes we just need to recognize that's okay.

Lisa Winneke (25m 47s):
Well, because you know, I, I can't remember the exact amount, but we have access to some like it's was it 20 million bits of information per second? It's something extraordinary. Please don't quote me. I know it was just so beyond my imagination. I thought, oh my goodness. And the thing is, as we know, 85 or 90% of what we think each day is repetitive. It's the same. And often negative. We have no access to our intuition when we're in that state of mind. So for us to access these billions of bits of information that are available to us, they're not out there it's information that we can pull in.

Lisa Winneke (26m 30s):
We have to get beyond the way our minds are programmed to sync and see the world.

Mark Graban (26m 36s):
And, and so part of what I've been hearing you say, Lisa is, or it sounds like when we're being bombarded by too much external stimulation, data information, noise news, essentially the word news is very similar to the word noise. If the right words are the same. But what I hear you saying is that when, when there's too much of that, it's hard to then listen to what's inside. If the answer or the next step, the intuition is inside us. So that's to your point of turning off news, which I thought was a very interesting point. So you're in Australia, I'm in the United States, I've really made efforts.

Mark Graban (27m 18s):
And there are times when I'm more disciplined about it than others of turning off any, we have three major cable news channels. And most of it is based on different people, yelling and arguing with each other. I'm like, well, that's not really new news. So I feel better when I turn that off. And I find my news from calmer sources,

Lisa Winneke (27m 39s):
And then you get to choose what you tune into and you know, if you want to have it, like I say, you know, I, I got a lot of flack when I first stopped watching and saying, you're going to raise three boys and they're not going to be well read, and they're not going to know what's going on in the world. And I said, well, it's never added to my life. And if there's things that I need to know, I, if we go into lockdown, rest assured somebody will tell me. And of course somebody tells me, I know that where I'm at now, the greatest thing I can do for this planet is to mind my energy, mind what I give my attention to, because I'm going to be able to contribute in ways that I was never able to contribute to whilst I'm minding myself, my contribution, my energy, the way I show up for people all throughout my day is greater and greater.

Lisa Winneke (28m 33s):
The more I mind what I put my attention and energy into.

Mark Graban (28m 37s):
I mean, I would make the argument that turning off the noise of people, yelling and arguing with each other on TV means you can be more informed. That's. I think some of my experience, I think, you know, you can still be informed and then I, I certainly feel calmer and yeah, my mood is better. I could, I think I could draw a chart. Like there's a very strong correlation and I would argue it's causation minutes per day with cable news on. And what's my news. And I think there's, there's accumulated effects of that as well. Turning off the news after 30 minutes, doesn't immediately, you know, there there's a, there's a lingering effect. At least I've found

Lisa Winneke (29m 17s):
Because our nervous systems are so heightened. W w w they're so heightened by the overwhelming energy and the news and everything else. And the way that we have tended to live, that we have no access to this wisdom inside of us when we are receiving this stimuli constant.

Mark Graban (29m 42s):
And that's making me think it's probably triggering the fight or flight reaction. Yes. And then there we go. We can't really think creatively or clearly, or, yeah. That's a heightened state. Now that I think about it, sometimes the news seems designed to get you into and keep you into that heightened state.

Lisa Winneke (30m 2s):
Yes. And so if there's one thing we saw last year during COVID, well, we're still going, is the fear in which the world resides the majority of the world resides in fear news just adds to that we are in a constant survival mode, and unless we consciously choose to do something different, we will remain in that state.

Mark Graban (30m 28s):
So there's the difference between I want to be better informed and what, what happened, what didn't happen. And, and I think that probably that draws you back in, I'm sure the news, they have figured out how to keep people coming back. There's that? What else? Oh, I'm afraid. I don't know. As opposed to, I want to learn something I'm afraid. I don't know something

Lisa Winneke (30m 49s):
And we're not. I mean, it's the other thing that we're not actually given the we're not educated or raise well, I wasn't to, so you don't have to watch the news. You know, you, you can, you can choose to put your attention and energy into learning something else you can contribute to the world in a way that is far greater. When you make choices from the inside out. My, my, my inner being you, that the news was not right for me.

Mark Graban (31m 15s):
And then you listened. It took a while. It sounds like for you to listen to that.

Lisa Winneke (31m 21s):
Yeah. Because I had to come back to self, you know, when we're disconnected, when we're, when our attention and energy is on the external world, which is the way we're raised, because we want to be connected. We want loved, we want to be seen. So from the moment we come into this, into our bodies, we are looking externally for that for love, for approval, for belonging. And so it's only when you have a, whatever it is that leads you back to understanding that it's actually not outside of you, that everything, again, resides in you, that you start to rebuild or remember who you are. And remember that there is a voice inside of you.

Lisa Winneke (32m 1s):
That's always guiding you in the greatest direction for you. And if it's guiding you in your greatest direction, it's also doing that for those around you. It's not like it's great for me. And it's not great for my kids, if it's great for me, it's great for everyone that I'm in contact with and the planet.

Mark Graban (32m 20s):
Well, I think, and everybody you're reaching here today through my little podcast. So I appreciate you sharing all of that with us before we wrap up here. And again, our guest has been Lisa Winneke. You can learn more about everything she has to offer at There is again, the podcast and the YouTube channel, The Good News Guide. And then one of the things Lisa wanted to ask you to share a little bit, you have a new membership program. If you can tell us about that. So

Lisa Winneke (32m 52s):
Something that I, when I created The Good News Guide, I invited people on my show that are people generally, that I've worked with myself. So I wanted to create a trusted container or platform where if I was sharing somebody and advocating some for somebody, it was because I knew their work. And I knew them to be in integrity with who I am. Having spent 15 years seeking who I believe were the best teachers, the best coaches, the best experts. So a lot of these people that I have brought onto the show, and now inside my membership, and they run experiential master classes twice a month, as well as we've got wellness classes, which might include yoga mat, guided meditations, soundbars, Xi, gong, breath work, there's a whole host of those experiences.

Lisa Winneke (33m 41s):
So people get to have firsthand experience with some of who I consider the best of the best in the world. And then there's a whole host of other things. I offered gifts and I offered discounts on all of their programs because I'm advocating and endorsing these programs from my own experience. So I do believe I've created a trusted container where everyone inside that resonates with who I am and therefore I'm really. Yeah, I I'm, I'm very deliberately sharing these people and plugging them in to our communities so that they can, if they know, if they have things like challenges in love in their intimate relationships, I have an expert in that space that I've worked with myself.

Lisa Winneke (34m 27s):
If there's somebody that's really struggling and challenged as a parent, I have my own conscious parenting expert who I believe is one of the best in the world, if not the best, she's extraordinary, she's inside the memberships. So it gives people a chance to have a taste of what's available and to see what resonates to try it on for size. And then if they choose to, then they can go and opt in and work with them.

Mark Graban (34m 50s):
All right. Well, thank you. And, and people can learn more again at your website, Lisa

Lisa Winneke (34m 56s):
Yep. Fantastic. All right.

Mark Graban (34m 58s):
One final question. And I think I will leave this just in the YouTube, because I want to ask a question. The portrait that is behind you and people who are watching the conversation have seen that. I was wondering if you could tell us a little bit about that piece and what it means to you. I like to ask people, you know, when you choose to put something in, in your room, there there's a meaning and an importance to

Lisa Winneke (35m 23s):
It. Hmm. I might get emotional, but I'll, you're okay with that. Maybe I wait now I bought her and I say her, oh, maybe five or six years ago. And she was when I was married, she in a room that I wrote my book in, she was in a room that I saw clients in because I'm a kinetic qualify kinesiologist. I used to see clients in that room. She has been, and then she was in the room. I moved into this room when I separated from my husband when we were still living in the same house. And I ended up stopping, I stopped seeing clients. I'd written my book and I moved all the furniture to the sides of the room.

Lisa Winneke (36m 4s):
And I used that room every single morning for maybe an hour and a half. And I moved and I danced and I moved the grief and the sadness and guilt through my body in making the choice to separate. She has seen me in all forms. She's seen me at my greatest. She's seen me on the ground crying. She has been with me now. It just, I didn't even re so when I moved into this house and I put her on the wall, I never knew that I was going to be hosting this show. And so this is where I sit from my conversations and she is beside me, behind me, around me. And she's just, you can't see her whole face, but her eyes are, she just sees me.

Mark Graban (36m 46s):
Well, that's beautiful. And so I have people watch The Good News Guide. They, they will see you and they will see the woman who is there overseeing you. And

Lisa Winneke (36m 58s):
Yeah. Thank you for asking.

Mark Graban (37m 0s):
So encourage, sure. So encourage people to, to, to check that out because yeah. So invite people to go take in more of what Lisa is sharing. So Lisa, thank you so much for being a guest here on the podcast, you know, sharing, you know, your thoughts around, you know, I think you have that general idea of not listening to what resides within you in terms of decisions and answers and choices. And, and thank you for sharing how you've, you know, kind of adapted a new way of being in touch with that. So thank you for sharing that. I realize a lot of it is very personal, so I really appreciate you being willing to talk about that.

Lisa Winneke (37m 44s):
Hmm. So there's such a, yeah, I enjoyed that so much. I love, I love these connected conversations and sharing, you know, what has, what has supported me in order for that to be an invitation for others. If you know, if it's not something that they have actually thought about.

Mark Graban (37m 60s):
All right. Well, thank you. Thank you for being here. Thank you everybody for listening or for watching. We'll see you again soon. I hope.

Announcer (38m 8s):
Thanks for more information about Lisa and her work, visit our website at, please follow rate and review

Mark Graban (38m 21s):
As always. I want to thank you for listening. I hope this podcast inspires you to reflect on your own mistakes, how you can learn from them or turn them into a positive I've had listeners tell me they started being more open and honest about mistakes in their work and trying to create a workplace culture where it's safe to speak up about problems because that leads to more improvement and better business results. If you have feedback or a story to share, you can email me And again, our website is

Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. His latest book is Measures of Success: React Less, Lead Better, Improve More. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. He also published the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus. He is also a Senior Advisor and Director of Strategic Marketing with the healthcare advisory firm, Value Capture.