Sabrina Stocker on the Role of Mistakes in Business and on The Apprentice UK: Lessons from a PR Expert

Sabrina Stocker on the Role of Mistakes in Business and on The Apprentice UK: Lessons from a PR Expert


Check out all episodes on the My Favorite Mistake main page.

My guest for Episode #189 of the My Favorite Mistake podcast is Sabrina Stocker, a tennis player turned entrepreneur, an international speaker, and a finalist for the BBC One show, The Apprentice

She’s founded multiple businesses, and she is now a publicist and the Founder of Two Comma PR – a Public Relations firm. She wants to inspire and help others to become the best versions of themselves, specifically by helping start and scale their business.

In this episode, Sabrina tells her favorite mistake story about listening to somebody else's advice when she was running a startup tennis events business. Why was she “fueled by fire” when she returned from a long break and was that a mistake to be driven by frustration and a desire to beat a rival instead of an intrinsic drive to serve customers? Did she make mistakes on The Apprentice?

We also talk about questions and topics including:

  • As a tennis player, what was your perspective on mistakes? Mistakes in strategy, when to adjust? Mistakes on a particular shot? Coaching players how to think about mistakes?
  • “Unforced errors” as a phrase in tennis…
  • As a leader — can’t blame… “human error is always going to happen”
  • The Apprentice UK — tell us about Lord Alan Sugar
  • Mistakes while on The Apprentice? Did you get fired because of a mistake?
  • More room to recover from a career mistake at your age?
  • You’ve done a lot at a young age… started your first business at 14 — what was that?
  • Benefits of learning from mistakes at a young age? Was that anything you were aware of?
  • Social media mistakes? 
  • Mistakes related to P.R.?
  • Mistake to send repeated automated follow up emails on a pitch?

Scroll down to find:

  • Video of the episode
  • Quotes
  • How to subscribe
  • Full transcript

Find Sabrina on social media:

Watch the Full Episode:

Clip: Why did she get fired from The Apprentice?


"... A multiple six figure profit company at the age of 22. And that was all fueled by fire. So that's really where that my biggest mistake came in and why I love it. " Sabrina Stocker
"We can't blame our team members. If something went wrong, human error is always going to go wrong in your business and that's given you the ability to learn and to grow from it."  Sabrina Stocker
"There are so many different lessons that you need to learn, the failures that you need to fail at in order to be very good at what you need to do." Sabrina Stocker
"If there wasn't such a need for social media now, I probably wouldn't be on it because I think it is a big part of our life now that we didn't sign up for..." Sabrina Stocker

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Automated Transcript (Likely Contains Mistakes)

Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. His latest book is Measures of Success: React Less, Lead Better, Improve More. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. He also published the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus. He is also a Senior Advisor and Director of Strategic Marketing with the healthcare advisory firm, Value Capture.