Brian Bogert on Viewing Business Relationships as Transactions

Brian Bogert on Viewing Business Relationships as Transactions

Joining me for Episode #13 of the My Favorite Mistake podcast is Brian Bogert. He is the President/Owner of the Brian Bogert Companies, LLC.

Brian is a professional speaker and peak performance coach to executives, entrepreneurs, athletes and others looking to unlock what is inside. As his bio says, he lives his life by the “if and how I can help” principle, which impacts everything he touches. His ability to provide energy and encouragement to those he interacts with inspires them to make their best even better.

In this episode, Brian talks about the mistake of “viewing a relationship as a transaction.” He tells a story about some promotional gifts that he had sent out to some potential clients — and a mistake he made in going from an approach that worked to an approach that actually angered some people. He talks about important behaviors, such as being intentional, pausing before reacting, and embracing pain as a way to reduce suffering. Brian also shares lessons learned from the pain of living with and recovering from a childhood accident that detached his left arm… and how he has overcome this to adjust and thrive.

Click here to get a free workbook that Brian is giving away — “No Limits.

You can listen to or watch the episode below. A transcript also follows lower on this page.

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"What's funny is I've actually never told this story in a format like this, but I loved the name of your show."

"If you want to get to C-suite executives, you need to find a connection, a relationship, a way to really connect with them."

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Automated Transcript (May Contain Mistakes)

Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. His latest book is Measures of Success: React Less, Lead Better, Improve More. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. He also published the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus. He is also a Senior Advisor and Director of Strategic Marketing with the healthcare advisory firm, Value Capture.