Entrepreneur & Investor Susie Carder Was Overleveraged and Got Burned

Entrepreneur & Investor Susie Carder Was Overleveraged and Got Burned


Check out all episodes on the My Favorite Mistake main page.

My guest for Episode #95 of the My Favorite Mistake podcast is Susie Carder. She is a Profit Coach & Founder at SC Consulting. Susie has over 25 years of experience as an entrepreneur, building seven multi-million dollar companies, selling two that she built to $10M.

She is the author of a book, released last year, titled Power Your Profits: How to Take Your Business from $10,000 to $10,000,000. Her book's website is PowerYourProfitsBook.com.

In today's episode, Susie shares her “favorite mistake” story about getting destroyed financially in a three-year period starting in 2007, losing 90% of her wealth and her marriage. Her lesson learned was to “not be so overleveraged.”

Other topics and questions:

  • Felt she didn’t have the energy to rebuild at age 42
  • Her identity was her work — now what?
  • She went back into real estate because she was willing to learn from her mistakes
  • 15% of entrepreneurship success is technical — another mistake is not learning finances
  • Being careful WHO you sell to
  • How she started her first business “on accident” while working as a hairdresser
  • Build your company AS IF you’re going to sell it
  • Talking about mistakes businesses might make…
  • What is the “cash crisis roller coaster”?
  • “Wealth is our birthright” — but it's not easy nor handed to us
  • Mistake: Don’t admit to your team you are making it up
  • “I’m a really great coach because I’m a really good student”
  • Her program: Bullet Train to Big Profits Program

Scroll down to find:

  • Watch the video
  • How to subscribe
  • Full transcript

Watch the Episode:


"I've made millions, lost millions, made millions again. Oh, what did I learn?"
"I have coaches in every area of my life. I have a personal development coach, a therapist. I have a mindset coach. I have three financial coaches. Got a fitness coach."
"As a leader, I used to think that I had to have all the answers. No, I'm a really great coach because I'm a really good student and I'm willing to sit at the feet of people that have produced the result."

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Automated Transcript (Likely Contains Mistakes)

Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. His latest book is Measures of Success: React Less, Lead Better, Improve More. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. He also published the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus. He is also a Senior Advisor and Director of Strategic Marketing with the healthcare advisory firm, Value Capture.