CTO Scott Hirsch Learned That Free Wasn’t the Best Price for His Software
My guest for Episode #154 of the My Favorite Mistake podcast is Scott Hirsch, the co-founder and Chief Technology Officer at the HR platform Talent Marketplace. With work experience combining business administration and computer science, Scott's passions lie in enabling business processes through the innovative use of technology.
In today's episode, Scott shares his “favorite mistake” story about setting the beta version of their platform as free. They launched the platform for free and “got almost no response.” Once they put a fee to it, clients started coming in, as Scott tells us. How did they decide their initial pricing was a mistake?
We also talk about questions and topics including:
- “Freemium model”??
- Which way would we rather be wrong?
- Hiring challenges right now?
- The search for talent in a tight market?
- Does the data bring particular insights?
- Increase in remote work?
Scroll down to find:
- Video of the episode
- How to subscribe
- Full transcript
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