“Confrontationalist” Danielle Gibson Hired a Coach Instead of a Branding Expert

“Confrontationalist” Danielle Gibson Hired a Coach Instead of a Branding Expert


Check out all episodes on the My Favorite Mistake main page.

My guest for Episode #150 of the My Favorite Mistake podcast is Danielle Gibson, a Confrontation Expert and a Certified Performance Coach. Her firm is Danielle Gibson Coaching & Consulting

Danielle was previously owner and designer at a jewelry company, Danielle Gibson Designs. She earned a degree in Fine Arts and also studied Italian language and literature in Italy.

In today's episode, Danielle shares her “favorite mistake” story about hiring a general coach when she needed a branding expert. How did she discover that to be a mistake? How and why did she end up repeating the mistake? How did she finally put that mistake behind her, never to be repeated again?

We also talk about questions and topics including:

  • How do you define “confrontation”?? — compared to assertiveness?
  • “I’m an expert in confrontation.”
  • Why were you comfortable with confrontation? Family environment?
  • Lessons learned from your story when hiring a partner??
  • “What to do when you don’t know what to do”
  • People are scared about speaking up…
  • A mistake to tell people to speak up without working to create the environment that invites it? Like in your family…
  • How to be more direct, especially when there’s a power dynamic? 
  • Mistakes people make when being “confronted” — coaching people to be a better receiver of confrontation?
  • One of the best ways to give feedback that’s non threatening?
  • How do you start a conversation if you don’t know what to say?

Scroll down to find:

  • Video of the episode
  • Quotes
  • How to subscribe
  • Full transcript

Find Danielle on social media:

Watch the Episode:


"Conflict is what generally arises when you don't confront something."
"A really important lesson for everyone about everything in my opinion, is to not make a decision when you're emotionally involved in it."
"If you want to speak up... there is a fear-based culture in corporate America."

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Automated Transcript (Likely Contains Mistakes)

Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. His latest book is Measures of Success: React Less, Lead Better, Improve More. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. He also published the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus. He is also a Senior Advisor and Director of Strategic Marketing with the healthcare advisory firm, Value Capture.