CEO Brent Cassity Trusted His Dad and Ended Up in Prison for Fraud and Conspiracy

CEO Brent Cassity Trusted His Dad and Ended Up in Prison for Fraud and Conspiracy


Check out all episodes on the My Favorite Mistake main page.

My guest for Episode #124 of the My Favorite Mistake podcast is Brent Cassity, the author of the new book Nightmare Success: Loyalty, Betrayal, Life Behind Bars, Adapting, and Finally Breaking Free: A Memoir.

Brent also has a podcast – “Nightmare Success In and Out,” which explores the stories of inmates who were in and now out of prison.

Brent was a CEO of a national company, Forever Enterprises, that was recognized in the Wall Street Journal, Forbes, TIME, FORTUNE, to name a few. HBO did a documentary on their company titled “The Young and the Dead” that spawned the dramatic series “Six Feet Under” – a highly acclaimed series that I really enjoyed.

As it says in his bio, Brent “had it all and lost it all…” as what happened led to Brent and his family’s story (and the story of their company National Prearranged Services Inc. (NPS) — being an episode of CNBC’s “American Greed” documentary series.

In today's episode, Brent tells his “favorite mistake” story about how trusting his dad, who had already been convicted for fraud, led to him getting into a lot of hot water with the feds… with many lessons learned in the process that he's kind enough to share with us today.

We talk about that story and other topics including:

  • Was your dad forthcoming about that first conviction?
  • Was the CNBC story that accurate?
  • Crimes and intent vs mistakes??
  • What the five rules that helped you survive prison that can be used in everyday life?
  • What happens when your worst fear becomes your reality? Nothing is ever as bad as your mind makes it out to be.
  • What has your life been like since you got out of prison?

Find Brent on Social Media:

Scroll down to find:

  • Video of the episode
  • Quotes
  • How to subscribe
  • Full transcript



"I know the first thing I could have done was obviously get more involved in understanding our business, the other side of our business way before anything happened..."
"And I knew I was going to prison. And it was just like, man, just, I guess I needed to get started so I can get it over. That's how I felt."
"I always think if you're feeling like a victim, flip the script and make yourself a survivor — that gives you strength."

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Automated Transcript (Likely Contains Mistakes)

Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. His latest book is Measures of Success: React Less, Lead Better, Improve More. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. He also published the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus. He is also a Senior Advisor and Director of Strategic Marketing with the healthcare advisory firm, Value Capture.