Author & CEO Lauren Eckhardt Chose Business Partners That Didn’t Share her Values

Author & CEO Lauren Eckhardt Chose Business Partners That Didn’t Share her Values

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My guest for Episode #151 of the My Favorite Mistake podcast is Lauren Eckhardt, the CEO and Founder of Burning Soul Press.

An award-winning, and best-selling author and ghostwriter, she is passionate about helping impact-driven souls capture their life story in a book-led movement that changes lives. 

Lauren founded Burning Soul Press in 2020, after 12 years in the human resources field, to work with aspiring and career authors in pursuit of sharing a powerful and deeply impactful story or message.

In today's episode, Lauren shares her “favorite mistake” story working with a business partner that didn't share her values. How did she discover the mistake? How did she repeat the mistake with another company before being able to put this behind her?

We also talk about questions and topics including:

  • Trying too hard to learn from other entrepreneurs, vs. figuring it out yourself?
  • “Best seller” — a very loose definition??? Yes
  • Helping somebody self-publish… doesn’t literally mean “self” 
  • “Empowerment Publishing” 
  • Being a book coach vs full ghostwriter
  • What’s the origin of the Burning Soul Press name?
  • Being a good storyteller? A better storyteller??
  • What is the SoulWriter Society?
  • Helping somebody write the book and helping them sell the book? Equally important?

Scroll down to find:

  • Video of the episode
  • Quotes
  • How to subscribe
  • Full transcript

Find Lauren on social media:


Watch the Episode:


Quotes:

 "It's really important to have very specific boundaries, very specific expectations, and to make sure your values are fully aligned."
" We call it 'empowerment publishing' because it's empowering the author to take the reins to still own 100% of their rights, to still own 100^ of their net royalties and have full control. "
"No one (including a publisher) is going to sell your book better than the author."


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Automated Transcript (Likely Contains Mistakes)


Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. His latest book is Measures of Success: React Less, Lead Better, Improve More. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. He also published the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus. He is also a Senior Advisor and Director of Strategic Marketing with the healthcare advisory firm, Value Capture.