An NFL Player’s Business Struggles and His Identity Shift: Anthony Trucks

An NFL Player’s Business Struggles and His Identity Shift: Anthony Trucks


Check out all episodes on the My Favorite Mistake main page.

My guest for Episode #97 of the My Favorite Mistake podcast is Anthony Trucks, a foster kid turned NFL athlete. This is the first time I’ve interviewed somebody who was on American Ninja Warrior

Anthony is the author of the new book, released this week, titled Identity Shift: Upgrade How You Operate to Elevate Your Life. Scroll down for a chance to enter to win a copy of the book!

Anthony's also an international speaker, host of the Aww Shift and Shift Starter podcasts, author and founder of Identity Shift coaching. He’s a serial entrepreneur with one serious super power: Making Shift Happen, no matter what, by accessing the power of identity. 

In today's episode, Anthony shares his “favorite mistake” story about the first business he started after the NFL, a personal training business with a huge lease in the economic downturn of 2009. How and why did he seek out help and why was “being forced to figure it out” his favorite mistake?

Other topics and questions:

  • “When you drop your ego, past mistakes, flaws, and fear of failure, you can find your internal fire to catapult you into the life that you want and deserve.”
    • EGO – Everybody’s Greatest Obstacle
  • Fear of failure? —> How did you view the possibility of making mistakes on the field as a football player?
  • What are the 6 levels of failure – above or below the learning line?
    • “Version failure” – learns from the mistake
    • “Predictable failure” – knowing we can’t be perfect
  • What is identity?  — we have different identities at different times
    • It’s who we are when we’re not thinking about who we are
  • What does it mean that your survey says I'm a “slow dreamer”?
  • How did you find you new identity after your NFL career ended suddenly? Identity shift?

Scroll down to find:

  • Watch the video
  • Enter to win a copy of the book!
  • How to subscribe
  • Full transcript

Watch the Episode:


"None of us are perfect. So if I predict the fact that I'm going to fail and not do perfect, it's actually good."
"Our identity is who we are when we are not thinking about who we are. It's the actions we take unconsciously. "
"I call ego everyone's greatest obstacle."

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Automated Transcript (Likely Contains Mistakes)

Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. His latest book is Measures of Success: React Less, Lead Better, Improve More. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. He also published the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus. He is also a Senior Advisor and Director of Strategic Marketing with the healthcare advisory firm, Value Capture.