Founder / Brand Queen Rosie Kosinski Waited Too Long to Get a Coach

Founder / Brand Queen Rosie Kosinski Waited Too Long to Get a Coach


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My guest for Episode #160 of the My Favorite Mistake podcast is Rosie Kosinski. She is what she calls the Brand Queen and Founder of Shattered Pencil Studios, a brand design & development boutique. She straddles the line between creative and strategic, artistic and scientific.

Raised by entrepreneurs and artists in a nomadic environment that took her through Europe, the Middle East, and the United States, Rosie is a global citizen through and through. She taps into this mosaic of perspectives to deeply understand the people she serves and to help them connect with the people they serve.

In today's episode, Rosie shares her “favorite mistake” story about “waiting too long to get a coach.” How did she go from being skeptical about the idea to working with a coach for years?

We also talk about questions and topics including:

Scroll down to find:

  • Video of the episode
  • Quotes
  • How to subscribe
  • Full transcript

Find Rosie and her firm on social media:

Watch the Episode:


"My favorite mistake was waiting too damn long to get a coach, to get a mentor, and to seek professional help."
"So the first question one has to answer and again, answering these are not always easy, but why are we here? The next is, what do we do?"
"On a neurological level, being able to be humorous, but also be comfortable, allows us to spew all sorts of ideas out, some of which become treasures."

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Automated Transcript (Likely Contains Mistakes)

Mark Graban is an internationally-recognized consultant, author, and professional speaker who has worked in healthcare, manufacturing, and startups. His latest book is Measures of Success: React Less, Lead Better, Improve More. He is author of the Shingo Award-winning books Lean Hospitals and Healthcare Kaizen, as well as The Executive Guide to Healthcare Kaizen. He also published the anthology Practicing Lean that benefits the Louise H. Batz Patient Safety Foundation, where Mark is a board member. Mark is also a Senior Advisor to the technology company KaiNexus. He is also a Senior Advisor and Director of Strategic Marketing with the healthcare advisory firm, Value Capture.